The need arose not only to talk about the actions taken during the confinement, but also to find creative and innovative solutions to the problems and needs of theatres in Latin America. This Thursday, July 23, the fifth session of OLA Lab will take place, around hybrid management models in creative industries.

OLA Lab is the new series of conferences created by Ópera Latinoamérica with a selection of the best innovative ideas around the world to the problems and challenges faced by theatres.

In the first session we had the participation of Albane de Chatellus, from the communications department of Opéra National de Paris who spoke about the project 3è Scène, a virtual experimentation space since 2015, in which artists of all formations are invited to create links with the world of the Opera.

She also introduced the Aria app, a new digital platform to provide information on the art forms of opera and ballet. Designed for a young audience, the app let you explore themes of your choice in a few minutes, from ballet steps to opera vocals, including orchestral instruments and a production backstage.

Thanks to the kind support of an OPERA America donor, we had Silvia Bueso, a Spanish fundraising expert, giving a Fundraising Workshop for OLA member theatres. 

The third talk of the OLA Lab cycle featured the participation of the General Director of San Francisco Opera, Matthew Shilvock, in a talk titled “Creativity in the midst of adversity: finding a way back to the stage” focused on the special projects that San Francisco Opera is designing for the opening and the options available to do so. The conversation also included opening protocols.

In its fourth session -and the first one open to the public, the Chilean expert Loretta Nass, Sound Engineer with the team of Teatro Colón in Buenos Aires Enrique Bordolini, Stage Director, Natalio Rios, Head of Video and Federico Guastella, Head of Audio and the team of Municipal de Santiago Carlos Bruna, Alberto Browne and Oscar Medina presented on the technical-musical and sound aspects of an opera house for streaming.

In the talk, aimed especially at the stage technicians of opera houses, the changes in criteria in stage sets for a theatre without an audience were explored and how to face the challenges of the new sound shadows and the acoustic responses of the room.

A look was made about the orchestras, their training and the effects of physical distance on stage, their new dimensions and the technical challenges that this represents. All of the above in the conviction that, if there is not a good base sound, there cannot be a good sound in Streaming.

The next OLA Lab talk (thursday 23rd July 11am Chile) will focus on Hybrid models of management in the creative industries the panelists –Trinidad Zaldívar, Head of the Creativity and Culture Unit of the Inter-American Development Bank; María García Holley, Arts Director of the British Council of Mexico; and Enrique Avogadro, Minister of Culture of the Government of the City of Buenos Aires, meet around the design and application of hybrid management models. Models that reflect the combination of analog and digital solutions, both in their monetization and in the capitalization of new digital audiences. 

Register here